Design:
Reminiscent if military jackets. Designed to be warm, durable, comfortable and casual.
Material:
The material externally is rough, strong and harsh. I don’t think it feels particularly nice outside to just run your hands along it. But it works great to insulate heat and to keep water out. The internal fabric is another story, this tiled pattern of bright orange pads which are very comfortable to wear. You feel some of the weight of the external material on you, but it makes you have this rugged ‘covered’ feeling. Or at least it does for me. Best way I can explain how this combination feels like to wear is being under a blanket when you’re a kid. As in. I feel protected and even maybe a bit more confident when I wear it. I’ve noticed my mood drops a lot when I get cold. As in, I actively feel sad sometimes, it’s strange. But this jacket stops me from feeling like that.
Manufacture details:
Superdry is a brand which gets its aesthetics from a trip to Tokyo in 2003, where they then fused Japanese fashion with classic Americana fashion using British tailoring methods. So it’s like a fusion of that trinity of culture. My dad Likes Superdry a lot so I'd go into the same stores as him a lot. I guess with time i began to like certain clothes by this manufacturer (namely the jackets)
Form versus Function:
The Coat is waterproof, very cozy and warm. So I'd say it’s very functional. Only complaint I'd have about the function aspect is having high, buttoned breast pockets but no low pockets like a hoodie does. This is an inconvenience when it comes to warming your hands so I usually just retract my arms slightly into the sleeves. Which isn’t as useful.
Color:
Color of the coat is a mix of military woodland greens, contrasted with an internal, bright orange for the interior material. The colors go well with a lot of the green surroundings of where I lived In Penllyn. In fall the orange on the inside would be nice. When it’s the usual damp green colors the rest of the year, the external green of the jacket made me fit in more. So it’s a jacket that I have worn all year round and is definitely a sort of visual staple for me I think.
Cultural:
​ The green camo implies I'm from the country, the camo also tells people I probably like military aesthetics and maybe even something about the military. Which is true. I’ve played war video games since I was 5 years old and still do. I'm interested in war history, Enjoy paintballing and airsoft shooting.  It’s covered in patches which could give off a sort of more travelled / biker look to it depending on what they are. I think they more just make it clear it’s not some sort of hunting attire and that it’s meant to be a fashionable piece of clothing which can be worn in any context. It casualties the strict undertones of camo.